Breast Cancer Awareness MonthCelebrating our fourth year supporting CoppaFeel!
This year we continued to support and work with CoppaFeel!, the breast cancer awareness charity with a mission to ensure all breast cancers are diagnosed early and correctly. Together we’re so passionate about inspiring more of you to get feeling your boobs and knowing your normal.
So, to every one of you who told a friend, picked up a CoppaFeel! check card in our shops, bought a Millie bra or donated your old bras at one of our instore bra banks in October – thank you! Because of you, not only have we been able to inspire more women to get feeling their boobs, but we’ve also raised £30,000 for CoppaFeel! since we started our partnership.
Millie Bra Donation
We donated 10% of the sales of our best-selling Millie Bra in blush pink for the whole of October so you could support your boobs whilst supporting CoppaFeel! charity – win win!
Bra Recycling
For every kg of bras we received in October, we donated to Coppafeel! to support their wonderful work. So, a big thank you to all of you who recycled your old bras and did something good for the planet while supporting Breast Cancer Awareness Month.