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Thanks to valuable feedback from Bravissimo girls, we’ve been working hard ‘behind the seams’ to improve the fit of Bravissimo bras for women who are J cup and above, so now they will suit even more boob shapes and sizes – yay!

Our Technical Manager, Paula, has lead this product innovation to make sure even more of you can feel supported and uplifted…

“We have been working on the new fit for over twelve months to make sure we understood exactly what changes needed to be made. We looked thoroughly into the position of the wire the thickness of the wire to make sure there was enough space for bigger boobs to fit into the cups properly and ensure a great fit.”

“We investigated lots of different fabrics to find the right balance between stretch and support to keep Bravissimo girls feeling secure and comfy too! The new wires mean there’s more space in the cups, so your boobs are fully encased. This gives a more uplifted, rounded shape and prevents any over-spillage!”

“We really hope you feel amazing if you try it and we’d love to hear your feedback, so we can keep making improvements to our ranges.”

Customer Service Team Leader (and Bravissimo girl) Tegan helped us to test the new fit…

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I’m a 36KK and, thanks to the new wires, I can now fit in Bravissimo brand bras for the first time. The new fit feels amazing! The wires sit flat (where they’re supposed to!) and there’s no overspill - I feel so supported. I love all the uplift and the forward-facing shape. I’ve never had so much choice above a J cup! Each style with the new-shaped wires brings something unique to my bra-drobe so I have lots of options for different looks!

Tegan, Bravissimo girl

We’ve loved hearing from you on how you've found the new and improved fit too…

:Jenna bra

This is the best bra I have ever worn! The size of my boobs makes is so difficult to find a comfortable yet beautiful bra - this bra does everything I need. I don't have boob overspill and my shoulders aren't in pain - life changer!

Lexy, 32L

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:Annie bra

In the new and improved Annie, I could fit my boobs perfectly into a J cup - woohoo! I tend to choose the sheer, sexy bras over all others, being a J cup + I want to wear and feel sexy in my underwear and not just practical. Whilst the Annie is what I would call an everyday bra, I cannot deny how pretty and perfect it is - just how I like to feel on a daily basis!

Carlene, 32J

:Darcy bra

This is one of my go to bras. The band and straps are a perfect fit and there is full coverage and support in the cup. The silhouette is flattering and uplifted, it is so confortable that you don't even feel like you're wearing a bra which to me is always a good thing!

Amanda, 38JJ

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If you try the new and improved fit for J+ cup, we’d love to hear what you think so please do leave us a review, tag us in your photos on social @LoveBravissimo or email us at smile@bravissimo.com.