Did you know we don't use tape measures at Bravissimo? Instead we fit by eye as knowing how a bra should look and feel is the best way to find your most comfortable fit - here's how…
How do you know if your bra fits right?
1
How should your band fit?
Most of the support comes from the underband. It should be horizontal around your body without riding up or digging in. We recommend fastening a new bra on its loosest hooks so that you can tighten it if it stretches over time.
2
Where should the underwire of a bra sit?
The underwires in your bra should sit flat on your ribcage (not your boob!) all the way round to your armpits. The wires between your boobs should lie flat against your chest without digging in, rubbing or poking out.
3
How should a bra cup fit?
Make sure your boobs are fully in the cups – a bit of a scoop, wiggle and jiggle usually does the trick! You should fill the cups without any bulging or wrinkling even in a lower-cut style and there should be a smooth line, with no ridge, where the top and the side of the fabric ends.
Not sure what size you are, or feeling uncomfortable in your current size? Don’t worry, we’re here to help! A whopping 92% of women change bra size after their first fitting with us, so you’re not alone! We promise we can find you the uplifting fit that you deserve.
In-Store
Come and see us in our shops for expert bra fittings and an uplifting bra shopping experience.
Virtual fit
Get that fitting-room feeling from the comfort of your own home with a virtual fitting.
Over the Phone
We’re experts at bra fitting over the phone! Call us on 01926 459 859.
Live Chat
Instant fitting advice while you shop! We’re real people ready to give you personalized fitting advice! Click here to chat!
YOU
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WE
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Doesn't fit quite right? Contact us to find your fit with 60-day free returns and exchanges!
This is is a guide only - please call the shop to reserve the item to guarantee availability. Or, you can order the item into your chosen shop so you can try it on using our free Click & Collect service!
This was the first time in years that I moved away from my usual brand Freya, and I am glad I did. This is a great bra that is comfortable and gives me a lovely shape. I'll definitely be getting it in other colours and trying out other Bravissimo styles.
The perfect bra!5 out of 5 stars
Colour: Porcelain
Comfort:
4/5
Review by Nicola on
The Alana is my all time favourite Bravissimo bra. I recently bought it in nude but have had it in numerous colours over the years. It's a great every day bra, super comfy with great overall support and it also keeps it shape for much longer than a lot of other bras.
I hope that Bravissimo continue to sell this bra as I always make sure I get one whenever I do a shop with them.
Excellent support and great fit!5 out of 5 stars
Colour: Black
Comfort:
4/5
Review by J on
This is probably the bra that most appears in my draw - I have 3 different colours!! I originally bought the black in store after a fitting. The fit and support is excellent, makes me feel really confident that my boobs are safely and securely in their baskets. It is a full cup which isn't something that I'm usually keen on, but I can overlook this considering the level of support and fit. One of my everyday bras. The only thing I found was that the straps irritated my arm towards my underarm as it has a pattern surrounding the strap which would rub against my underarm.
Upgrading of lingerie can be fun5 out of 5 stars
Colour: Black
Size:
34G
Comfort:
4/5
Review by Sarah on
Started to upgrade after a really good fitting and came away this great starter. Great fit. Feel supported. Very happy
Very Comfortable and Supportive5 out of 5 stars
Colour: Porcelain
Size:
36HH
Comfort:
4/5
Review by Suzi on
I love the Alana, it's very supportive and really comfortable even after a lot of wear. I do find I need to go up a cup size, but it otherwise fits brilliantly.
Fair value at this price.4 out of 5 stars
Colour: Black
Size:
36L
Comfort:
4/5
Review by Kairah on
The positive: It goes up to an L! I doubt you'd find a bra in an L cup at a lower price. The embroidery on the top part of cup is a nice detail.
The negative: I did not like the fabric used on the bottom of the cup, it is opaque and looks cheap (Though not something that would actually stop me buying more). It's not super supportive, but fine for walking or sitting. I prefer a perkier fit with a higher apex, but that's personal preference. I found the underwires too wide, perhaps if this style had a 34LL that would have been a better fit than 36L (I have found most underwires in K and L cups to be too wide- it's not specific to this bra)
Would I recommend it? Not if you are a D-K, I think bravissimo has better offerings in these sizes. However if you are looking for an L cup then yes I would recommend this as an affordable backup bra.
Fantastic bra!5 out of 5 stars
Colour: Black
Size:
34JJ
Comfort:
4/5
Review by Gail on
LOVE this bra! This is the best bra I have ever had. It fitted so well and was so comfortable I bought another 3! It gives me a really good shape and is very supportive while also looking attractive and sexy. Please never stop making this bra!
Great style and support but painful wire3 out of 5 stars
Colour: Black
Size:
34H
Comfort:
4/5
Review by Mgb on
I bought this in both black and white in October during a Bravissimo fitting. It is the first bra in years that has actually supported me properly and given a decent shape. I like the look of it too. But the big problem is the wires. I know others have mentioned the wires coming out, that has not been a problem. But the way they dig in under my arms. I am have two very dark bruised areas where the wires dig in when I have been wearing one of these and some times just moving is a certain way causes a sharp poke from the bra.
It is disappointing as I love the look of this bra and the shape it gives.