The Alicia bra is so comfortable, perfect in size and the only bra I own that is a perfect. I shall definitely be investing in more

After being previously measured at m&s at a 40h, I was shocked that when I went to Bravissimo I was actually a 34L! This is the most supportive bra I've ever worn! So pleased to finally feel more comfortable and have a bra that fits so well.

Great to have proper support and no straps slipping off the shoulders no matter how tight they are. The only thing is that they show with a slash neck or wide neck …one of the snags with a racer back

Absolutely love this bra. So comfortable and it makes you feel sexy with the back designs. Definitely purchase again in future.

This bra is brilliant. So comfortable and a great design. For someone who finds it hard to find a comfortable bra this was brilliant.

As someone with sloping shoulders it is difficult to find a bra that's comfortable. This bra has an extra magnetic fastening, which ensures the straps stay in place. Perfect.

Love this bra. I have very sensitive skin in my boobs and often find the wires can rub…not with this. The back is very pretty, though not quite so easy to do up yourself, but worth the extra faff. Would like to see more colours

I had to go in-store to get a new bra because of a very disappointing one I bought recently and the staff were great Leann was super helpful and patient with my fitting. She recommended this gem which will certainly be my new go to everyday bra, it's super soft, comfortable, doesn't dig in, fits well, feels like a breathe of fresh air to wear, I had to get it in the blue also great colour. Great service and great bra.