Welcome!

Located a stone’s throw from Birmingham’s iconic Bullring Shopping Centre, our Cannon Street shop is the go-to destination for D cup and up lingerie and swimwear!

We offer free Click & Collect, as well as a free, personalised bra fitting service – pop in anytime (there may be a short wait in our cosy Bravissimo lounge area!) or call 0121 643 9612 to book an appointment.

Shop information

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Address

39-40 Cannon Street
Birmingham
B2 5EE

Get directions

Contact

Telephone: 0121 643 9612

Opening Times

DayTimes
Monday10:00am - 6:00pm
Tuesday10:00am - 6:00pm
Wednesday10:00am - 6:00pm
Thursday10:00am - 6:00pm
Friday10:00am - 6:00pm
Saturday9:30am - 6:00pm
Sunday11:00am - 5:00pm
Christmas Eve10:00am - 5:00pm
Christmas DayClosed
Boxing DayClosed
New Years Eve10:00am - 5:00pm
New Years DayClosed

Services We Offer

Free personalised bra fittings
Lingerie
Swimwear
Free Click & Collect
Bra recycling service

How to find us

We are located on Cannon Street, a few units up from New Street. If you are walking to us from Snow Hill station, we are located on the road behind Birmingham Cathedral. We have White Stuff and Jigsaw as our neighbours.

Local information

Accessibility Support: Our shops are all unique, just like our customers and we want to do all we can to help everyone have the best experience with us. We hope that having the following information will make it easier for you to plan your visit to us: flat entrance, double front door, accessible fitting room on the same level as the entrance and an accessible payment terminal. Please call ahead to store management for our team to help you in any of the following languages: Tagalog, Latvian, Polish and French.

Across all of our shops we can support you if you’d like to visit at a quieter time, book in with a fitter you feel comfortable with or be fitted away from other customers. We also do virtual fittings if that would work better for you. For more information on how we make our fittings as inclusive as possible, please click here.

Car Parks: John Lewis at Grand Central have a car park. There is an NCP Car Park at Albert Street, about a 10-15 minute walk away.

Maternity and nursing: Our fitters are trained in maternity and nursing bra fittings and are incredibly patient with new mums. We understand and expect interruptions and are happy to work around you and your baby. Our shop has a large fitting room big enough for your pushchair and to breastfeed in store if you would like.