Welcome!

Located in the heart of Reading town centre, just a short walk from the train station, our Chain Street shop is the go-to destination for D cup and up lingerie and swimwear!

We offer free Click & Collect, as well as a free, personalised bra fitting service – pop in anytime (there may be a short wait in our cosy Bravissimo lounge area!) or call 0118 950 5952 to book an appointment.

Shop information

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Address

2 Chain Street
Reading
Berkshire
RG1 2HX

Get directions

Contact

Telephone: 0118 950 5952

Opening Times

DayTimes
Monday10:00am - 6:00pm
Tuesday10:00am - 6:00pm
Wednesday10:00am - 6:00pm
Thursday10:00am - 6:00pm
Friday10:00am - 6:00pm
Saturday9:30am - 6:00pm
Sunday11:00am - 5:00pm
Christmas Eve10:00am - 4:00pm
Christmas DayClosed
Boxing DayClosed
New Years Eve10:00am - 4:00pm
New Years DayClosed

Services We Offer

Free personalised bra fittings
Lingerie
Swimwear
Free Click & Collect
Bra recycling service

How to find us

We are situated off the pedestrianised high street down a side street inbetween Lakeland and Up and Running. We are opposite the side entrance to John Lewis and are a 10 minute walk from the station and just 5 minutes from the Oracle shopping centre.

Local information

Car parking: Our nearest car parks are the Oracle Holy Brook and Riverside car parks.

Accessibility Support: Our shops are all unique, just like our customers and we want to do all we can to help everyone have the best experience with us. We hope that having the following information will make it easier for you to plan your visit to us: flat entrance with double front door, accessible fitting room, accessible payment terminal and lift in store.

Across all of our shops we can support you if you’d like to visit at a quieter time, book in with a fitter you feel comfortable with or be fitted away from other customers. We also do virtual fittings if that would work better for you.
For more information on how we make our fittings as inclusive as possible, please click here.

Maternity and nursing: Our fitters are trained in maternity and nursing bra fittings and are incredibly patient with new mums. We understand and expect interruptions and are happy to work around you and your baby. Our shop has a large fitting room big enough for your pushchair and to breastfeed in store if you would like.