Developing lingerie for those of us blessed with bigger boobs is a technical and intricate craft. Our bras need to look gorgeous, but they also have a job to do and that’s why we spend hours designing, pattern cutting, grading and wear-testing each and every style.

Since the day we began, we haven’t designed for you, we’ve designed with you. Your feedback is a huge part of our development process, from different colours and fabrics to technical tweaks and completely new styles.

Our designers work with real customers at every stage of creating a new bra. We test all our new styles on lots of women with lots of different boob shapes to check not only the fit, but how they make you feel. We exist to make bigger boobed women feel confident and amazing, and no bra reaches our shops until we know for certain it will!