When you buy a bra from us, we want it to support you for as long as possible, but when it’s no longer doing the job you can recycle it knowing it’s not going to landfill! All of our UK shops have a bra recycling bin so you can bring us your old bras or even ditch the one you came in wearing when you have a fitting with us. Our bra recycling is managed by A-TEX who are not only able to recycle bras, but recycle all of our used textiles too. Our own brand bras are designed and tested at our office in Leamington Spa, so we have lots of scrap pieces of material to recycle and have regular collections from A-TEX. Find out more information about our in-store bra recycling scheme here and discover how you can recycle your bras in our shops!

In 2019 we donated 1,792kg of textiles from across our shops and head office, in 2020 that shot up to 6,342 kg!

Whilst it is the focus of companies working within the textile industry (producers, retailers and recyclers) to reduce carbon impact by 50% and water use by 30% by 2030, A-TEX has already reached carbon neutral efficiency – check out A-TEX directly to find out more about their innovations in recycling textile waste!

In our dedication to environmental responsibility, we've taken measures to ensure that all our packaging materials can be easily recycled as household waste by our customers. This includes items such as tissue, stickers, cardboard boxes, swing tags, and leaflets. Our commitment to sustainability is reflected in the outstanding recyclability rate of our warehouse, standing proudly at an impressive 98.98%, as recognized by CHC Waste Facilities Management Limited.

We work with Mitie Facilities Management to manage all our facilities across the Bravissimo business, from our head office to our shops and our warehouse too. They provide maintenance for all our appliances like: air conditioning, heating and electrics. Mitie have launched a new industry-leading ‘Plan Zero’ commitment, in which pledges that they will reach net zero carbon emissions by 2025. They plan to achieve this by eliminating carbon emissions from power and transport, eradicating non-sustainable waste and enhance inefficient building spaces to meet the highest environmental standards. You can find out more about Mitie’s carbon commitments here.

Keeping our buildings clean has always been a number one priority for us. We work with Eco Clean to maintain the hygiene and welfare facilities for our teams. Eco Clean have partnered with One Tree Planted and as well as donating a tree for every new and current client, they will plant a tree annually in our name too!

To reduce our water usage at head office, all toilet systems in the building are fitted with duel flush rather than single flush systems. These duel flush systems use less water when flushing and are considered more environmentally friendly in comparison, as they can reduce our water consumption over time. Who knew we’d be telling you about our toilet systems one day?!

In early 2022, we embarked on an exciting journey as we transitioned to our new Bra HQ, leaving behind a set of substantial challenges we had encountered while striving to reduce our environmental footprint at our previous location. Our new Bra HQ is now illuminated entirely by energy-efficient LED lighting, featuring enhanced ventilation systems and air source heating. This represents a significant step in our commitment to sustainability, as we've eliminated gas boilers from our property and transitioned to utilizing green energy sources.

However, our dedication to sustainability doesn’t stop there, and we are far from finished. Currently, we are actively exploring the possibility of implementing a solar energy project at Bra HQ and installing electric car charging points for our teams within the coming year. These initiatives are a testament to our ongoing commitment to reducing our environmental impact while ensuring a brighter, greener future.

We own our own warehouse in Leamington Spa, and all of our stock is held here. We are aware that 80% of our consumption at the warehouse is from the lighting of the building, so we are working with our suppliers Mitie to look at implementing 100% LED lighting across the entire building. This will hugely support the reduction of our consumption, and the goal to complete this change is the end of 2022.

All general waste produced at our head office goes to a local, midlands-based recycling plant, Fortress, where all waste is recycled to be used as resource rather than go into landfill! Fortress is a carbon neutral, innovative and ethical waste recycling company, led by a Chartered Environmentalist; they are committed to reaching the goal of zero waste of resources. They strive for innovation, from becoming the first UK based company to introduce weighing technology across their entire fleet, to investing in the most advanced and latest recycling plant equipment. To check out more about Fortress and all the work they are doing to meet their goal of zero waste of resources, check out their website!

93% of the packaging that comes into the warehouse is recycled. Both cardboard and plastic is bailed and then sent for recycling through our waste management company CHC. They aren’t just another skip company or a broker, they work with their customers from the outset to plan and manage the whole process, ensuring we have all the support we need to make the right decision for Bravissimo.