Welcome!

Located in the heart of Norwich and just a short walk from the main bus station, our London Street shop is the go-to destination for D cup and up lingerie and swimwear!

We offer free Click & Collect, as well as a free, personalised bra fitting service – pop in anytime (there may be a short wait in our cosy Bravissimo lounge area!) or call 01603 878 260 to book an appointment.

Store information

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Address

31 London Street
Norwich
NR2 1HU

Get directions

Contact

Telephone: 01603 878 260

Opening Times

DayTimes
Monday9:30am - 5:30pm
Tuesday9:30am - 5:30pm
Wednesday9:30am - 5:30pm
Thursday9:30am - 5:30pm
Friday9:30am - 5:30pm
Saturday9:00am - 5:30pm
Sunday10:30am - 4:30pm
Christmas Eve10:00am - 4:00pm
Christmas DayClosed
Boxing DayClosed
29th December 10:30am - 4:30pm
New Years Eve9:30am - 4:00pm
New Years DayClosed

Services We Offer

Free personalised bra fittings
Lingerie
Swimwear
Free Click & Collect
Bra recycling service

How to find us

We are located in the center of Norwich 5 minutes from Jarrold department store and Costa Coffee, just opposite Boots.

Local information

Car park: Our nearest car parks are St Andrews and The Forum.

Accessibility Support: Our shops are all unique, just like our customers and we want to do all we can to help everyone have the best experience with us. We hope that having the following information will make it easier for you to plan your visit to us: flat entrance, accessible fitting room on the ground floor and accessible payment terminal.
Across all of our shops we can support you if you’d like to visit at a quieter time, book in with a fitter you feel comfortable with or be fitted away from other customers. We also do virtual fittings if that would work better for you.
For more information on how we make our fittings as inclusive as possible, please click here.

Maternity and nursing: Our fitters are trained in maternity and nursing bra fittings and are incredibly patient with new mums. We understand and expect interruptions and are happy to work around you and your baby. Our shop has a large fitting room big enough for your pushchair and to breastfeed in store if you would like.