Can you remember your school PE kit list? Chances are you never saw a sports bra on the list, as only 14% of schools consider boob support being critical to girls participating in physical activity. That is despite nearly half of UK girls aged between 11 and 16 saying they avoid PE and other activities because of their boobs.

We are determined to break this taboo and are working alongside our partners at the charity Think Active to support all women, from their school years and throughout all their life stages, to enjoy the physical and emotional benefits of an active lifestyle.

The benefit of a well-fitted sports bra isn’t just confidence, it is performance too. Wearing a badly fitted sports bra (or wearing two bras for exercise as many women do) can reduce your stride length by up to 4cm. Over the course of a marathon, that’s a mile of difference!

Whether it’s running a marathon, hitting the gym or walking the dog, a supportive sports bra is an essential part of every bra-drobe.

If you’re not sure if your sports bra is up to the job, or need any advice at all, then we’re here for you! Pop in-store for a sports bra fitting with one of our friendly fitters - find your nearest shop or give us a call on 01926 459 859 and we’ll be happy to help.